Boston Red Sox

Omar Perez BOSTON RED SOX INTRODUCTION Boston Red Sox is a professional baseball team of United States Major League based in Boston, Massachusets. It belongs to the East American Division League. The New York Yankees are their traditional rivals. 1. – TEAM HISTORY The Boston Red Sox were created in 1893 as a minor league franchise in the city of Toledo, Ohio in the Western League. Then moved to Boston when that league became the American League in 1900. The name of Red Sox was chosen by owner John I.Taylor after the 1907 season and is based on an obsolete form of socks. The former team of the Boston National League (Braves) had received as name, originally, because they used Red Stockings and Red Sox before leaving the practice temporarily in 1907, which inspired the owner of the American League team to use this nickname. Before 1908, the team used the American League average dark blue and had no official nickname. It was simply called the Boston or the Baseball Club of Boston . * The Curse of The BambinoThe Curse of the Bambino was a superstition cited as a reason for the failure of the Boston Red Sox baseball team to win the World Series in the 86-year period from 1918 until 2004. While some fans took the curse seriously, most used the expression in a tongue-in-cheek manner. The curse was said to have begun after the Red Sox sold Babe Ruth, sometimes called The Bambino, to the New York Yankees in the off-season of 1919-1920. The Red Sox had been one of the most successful professional baseball franchises, winning the first World Series in 1903 and amassing five World Series titles prior to selling Ruth.After the sale, the once-lackluster Yankees became one of the most successful franchises in North American professional sports. Talk of the curse as an ongoing phenomenon ended in 2004, when the Red Sox came back from a 0-3 best-of-seven deficit to beat the Yankees in the 2004 American League Championship Series and then went on to sweep the St. Louis Car dinals to win the 2004 World Series. The curse had been such a part of Boston culture that when a road sign on the city's much-used Storrow Drive was andalized from â€Å"Reverse Curve† to â€Å"Reverse The Curse†, officials left it in place until after the Red Sox won the Series in a 4-0 sweep. 2. -LEGENDS Denton True â€Å"Cy† Young. More commonly known as â€Å"Cy,† the big right hander spent nearly 20 years in the big leagues and set the pitching standard for all of baseball to follow. He was the only pitcher in baseball's first 100 years to win 500 games, including three no-hit shutouts and a perfect game on May 5, 1904. George Herman â€Å"Babe† Ruth. You'll rarely find a name in baseball recognized by so many people.From his portly physique to his legendary swing, to his affection for fans, George Herman â€Å"Babe† Ruth has often been called the best baseball player of all time. Ted Williams. Considered by many to be the greatest hit ter to ever play the game of baseball, Ted Williams is a true personification of the Red Sox mystique. He amassed 521 home runs, including a dramatic farewell homer on his last at bat in 1960. â€Å"Teddy Ballgame† Goes . 406. In just his third year, at only 23 years of age, Ted Williams went into the last day of the 1941 season hitting . 996, an average that officially rounds up to . 400. He is the only player in baseball history to hit . 400 in a season. * A â€Å"Parting Shot† — Never has an athlete finished in such style. In his last at bat of a Hall of Fame career, Ted Williams sent 10,454 fans into a frenzy when he launched a 1-1 pitch from Baltimore Orioles' pitcher Jack Fisher high into the damp gray sky and into the Red Sox bullpen for a home run. Roger Clemens. The Rocket mows down 20. Red Sox manager John McNamara said it was the most awesome display of pitching he had ever seen.On a Tuesday night in April of 1986, Red Sox right-hander Roger Clemens s hot down a record number of Seattle Mariners to break the Major League record for strikeouts in a nine-inning game. Roger Clemens won his third and final Cy Young in 1991 in a Red Sox uniform by going 18-10 with a 2. 62 ERA. He also registered 241 strikeouts that season. 3. – CHAMPIONSHIPS The Baseball Club has won 7 Worl Series Championships, some of them are: a) The 1915 World Series was marked by the strong hitting performances of the legendary Sox outfield of Duffy Lewis, Tris Speaker and Harry Hooper.After dropping Game 1, the Sox won the next four to defeat the Philadelphia Phillies for the championship. b) Babe Ruth was the season and World Series hero, with a 23-12 regular season record and a 1. 75 ERA. In Game 2 of the Series, Ruth pitched a 14-inning, complete game 2-1 win against the Brooklyn Dodgers, while the Sox went on to take the Series four games to one for the second straight year. The Sox played their World Series games in 1915 and 1916 in the new and large r capacity National League Braves Field on Commonwealth Avenue, which held 40,000 fans. ) In 2004, the Red Sox went into the postseason as the American League Wild Card entry. They swept the Angels in the Division Series. The Sox were nearly swept out of the American League Championship Series, trailing the Yankees, 3-0,   in the best-of-seven series. But that was when they officially became historymakers, becoming the first team in Major League Baseball history to recover from a 3-0 deficit. After thumping the Yankees in seven games, the Sox swept the Cardinals for their first World Series championship in 86 years. Ramirez was named MVP of the Series. ) 2007, this year's wire-to-wire performance by the Red Sox was one of the most impressive in team history. Manager Terry Francona's team took over first place in the American League East on April 18 and never let it go. It was Boston's first division title since 1995. The fun did not stop after the 96-66 regular season. The Red Sox swept the Angels in the Division Series, came back from a 3-1 deficit to beat the Indians in a seven-game American League Championship Series and then broke out the brooms again in a World Series sweep of the Colorado Rockies.It was the second World Series championship for the Red Sox in four years, this after not winning one for 86 years. There were several individual standouts, from the Rookie of the Year performance of second baseman Dustin Pedroia to a 20-win season by Josh Beckett to more heroics from star run producer David Ortiz. Third baseman Mike Lowell, the MVP of the World Series, also had a big year, hitting . 324 with 21 homers and 120 RBIs. After much fanfare, Daisuke Matsuzaka came over

Moods of Norway

Moods of Norway case indicated many interesting issues relating to brand management study. In this paper, first, we outline two key challenges that Moods are facing, then analyze the brand based on CBBE pyramid, and finally suggest two marketing programs that the company should invest. 1. Key challenges The first challenge facing Moods of Norway is expanding the business to U. S. This is always a profitable but risky opportunity for every firm, including Moods of Norway. The company with â€Å"free styling† wants to â€Å"just go to the U. S. and see what happens† (Austin, O’Donnell, and Krogh 2009, 15). However, U.S. market – one of the most difficult markets in the world – has many implicit challenges for Moods. Firstly, their brand is unknown in United States. Therefore, they need to base on the local sales agents and distributors in the U. S. Although they had a five-year contract with CAA – the leading talent agency – their profit will depend on the CAA’s success that is affected by the fit between the two companies. For example, CAA has not many experiences with distributing fashion products. Secondly, the U. S. customers’ preferences in color, fabric, size, etc. are different from Norwegian customers.Moods’ products must be adaptable. This means they might need other suppliers and manufacturers to change their products. Finally, the most difficult question for the company is how they can bring their company’s concept to America and convince U. S. customers to buy their products based on that concept. Because they combine Norwegian nature and ordinary stories into their design that makes their product be unique and succeed in Norway, hence it is not easy to translate it for the customers outside the country. Even if they can illustrate their stories clearly, non-Nordic customers may not be interested in those products.As Dahlkvist expressed, they â€Å"should do the design in th e U. S. , to really get a feel for what moves around in that country and how to do it† (Austin, O’Donnell, and Krogh 2009, 15) but observable risks will prevent them from doing it. The second key challenge that Moods should consider is expanding the women’s clothing line, which is also a great opportunity. Men’s clothing accounted for 70% of Moods sales while women shop more in general. Thus, there is an opportunity for growth here. However, Moods should seriously consider the challenge they will face. First, women’s clothing market is more competitive than men’s clothing market.The market is very fragmented with many competitors representing different styles in all price segments. Many brands have been around for a long time and have gained customers’ loyalty. It will be difficult for Moods to enter the market in any segment. Second, women’s clothing styles are more complicated with different types of clothes. While men’ s clothes are limited with some popular types such as suits, shirts, and T-shirts, women’s clothes have a wide range of types from dresses, blouses to skirts, cardigans, etc. To generate sales, the designs must be much diversified and fast changeable.Thus, some Moods adjustments are necessary, and Moods may face a dilemma of how to keep the moods unique while diversifying the styles to generate revenue. Third, designing women’s clothes requires different techniques. The two main designers of Moods specialized in designing men’s clothes, which is simpler than women’s. Hence, the company needs to hire extra experienced designers for women’s line. However, even with extra designers, keeping the look and lifestyle image of women’s clothing in line with the rest of the company message is still a challenge for Moods. 2. Moods of Norway brand audit Brand SalienceBrand salience measures awareness of the brand (Keller 2008. 60). Although Moodsâ€℠¢ management team is interested in expanding as a lifestyle brand, people still think of as it a fashion brand, which mainly focuses on male clothing. However, the brand reached a very high level of awareness in Norway where 85% of its sales happened. One of the evidences is that when customers and partner companies sought â€Å"Norwegian Design,† they sought Moods (Austin, O’Donnell, and Krogh 2009, 5). â€Å"Moods of Norway† is a fashion leader in the country that even Norwegian Police Department approached Moods to design their uniforms.This high level of awareness partly thanks to the little competition Moods has to face in Norway. Moods also used some other effective ways to raise the awareness. One of those is the fashion show, which was the biggest fashion event in Norway. Other contributors to the high awareness are the pink boat and the image of three owners as a rock band. Brand performance The product itself is at the heart of brand equity and brand p erformance describes how well the product or service meets customers’ functional needs (Keller 2008, 64). Following is Moods’ brand performance measured by some attributes and benefits.Regarding primary ingredients and supplementary features, Moods is doing well with choosing fabric from partners in Paris and Istanbul, who provide the best materials for Moods’ collections based on the requirements of quality, color and even style of button. This leads to the good quality of final products, which help Moods sell them at medium-plus price range. In term of style and design, Moods’ products are unique and favorable in male clothing market because it reflects not only the moods of fun and happiness but also the style of cultural tales that Norwegians love.However, Moods still need to improve designs in female market, which is still the weak point of the company. In addition, service is also an important part contributing positively to performance of brand. It seems that Moods has not pay much attention to customer service. This could be a shortcoming point for Moods to perform well in the highly competitive market like US market. Brand Imagery Brand imagery links mainly to four intangible aspects (Keller 2008, 65). First, in term of user profiles, some 70% of Moods’ customers are male. While company is interested in expanding the age range, the target customers are at age of 18 – 35.However, Moods is facing a dilemma that â€Å"a balance needed to be maintained between broadening their target group and remaining a â€Å"cool† brand (Austin, O’Donnell, and Krogh 2009, 13). Second, regarding purchase and usage situations, Moods’ products are nearly limited with T-shirts and suits but cover a wide range of situations that people can wear. The situations are suggested by the company’s three original clothing lines, which are â€Å"cocktails,† â€Å"street† and â€Å"casual. † M oreover, the designers also make effort of generating new ideas by imagining scenarios requiring special clothes.Third, Moods brand has a favorable personality that is cool, fun, and happy. This also creates values for customers that they have the feeling of connecting to their clothes in each situation. Finally, Moods of Norway does very well in using history, heritage to create the uniqueness for their products. Moods’ clothing lines tell their â€Å"authentic, true and real† story of Norwegians heritage. The story layers have great value in getting customers to spend time thinking about Moods’ products, which is good for remembering the brand (Austin, O’Donnell, and Krogh 2009, 3).Although this concept is highly successful in Norway, it is very difficult to apply to other markets. This requires Moods to develop another â€Å"story† to tell in US market. Brand Judgments Brand Judgments and Brand Feelings are both of brand responses that â€Å"el icit the proper customer responses to this brand identification and brand meaning† (Keller 2008, 60). From the performance and imagery of Moods of Norway, we know partly about the customers’ evaluation of the brand. Following the Possible Measures of Brand Building Blocks that is given by Keller (2008, 75), firstly, Moods bring good value for customers.Indeed, they not only provide the clothing products for customer, but also provide a chance to interact with their clothes by inscribing the lore on its inside. Customers receive more value and feel more satisfied by Moods of Norway’s fun stories. Secondly, in comparison with standardized goods, fashion collections for the winter are not the same for the summer and its change over years continuously. Hence, customers judge the brand based on the success of previous products, other customers and especially in designers’ reputation.By borrowing associations from its high-qualified designers and owners, Moods b ecome trustworthy and credible brand (Keller 2008, 305). People buy their products because they can trust the Moods Boys’ innovativeness and uniqueness. As mentioned in the case: â€Å"When customers and partner companies sought â€Å"Norwegian Design,† they sought Moods,† the brand likability is quite high in Norway. In addition, they always are the leader in domestic market. Hence, Moods actually is the fashion expert in customers’ eyes in Norway. Finally, Moods of Norway is only company that designed the lore into the clothes themselves.Because all these stories are true and authentic, consumer feel the clothes more related to them. When customers love the story, they will also think that the product is relevant to buy. Consequently, Scandinavians buy products of Moods because it is superior compared to others. Brand Feelings Clothing products of Moods bring the warmness to customers by reminding them of old-world, traditional customs, etc. In addition , the clothes combined â€Å"traditional Norwegian style and the modern fashion scene† (Austin, O’Donnell, and Krogh 2009, 2), therefore, it is so fun and exciting for customers.For instance, the image of tractor on the suit is so surprising and interesting. Especially, Mood Boys often appear in vivid dresses with the pink fishing boat. The image of the â€Å"boy band† is not only the designers’ image, but also is the brand image. They really inspire customers by fun and crazy feelings. Brand Resonance This is the final step of Keller’s CBBE model that â€Å"focuses upon the ultimate relationship and level of identification that the customer has with the brand† (Keller 2001, 15).Based on the case’s limited information, in our viewpoint, they have many loyal Norwegian customers with high attachment, especially 15-20 year olds who think Moods of Norway is more successful than StatOil [the large Norwegian Oil Company] (Austin, O’D onnell, and Krogh 2009, 8). Because Moods relies on word of mouth to marketing their products, so they should have a great brand community in both online and offline. In addition, to enforce the relationship with customers, Moods must make customers engaged to the brand. They should create more value for frequently customers and satisfy them by organizing some fun activities. . Suggested Marketing Programs Moods of Norway are facing two major problems: promoting Moods brand to American market and developing clothing line for women. Two following brief marketing programs are supposed to solve these problems respectively. Promoting Moods brand to American market Firstly, penetrating American market by indirect exporting is very important for new entrant. Based on limited capacity and resources, they must focus on one or two big cities where is profitable for fashion industries in America (Los Angeles, New York, Chicago or Boston†¦).Now they have one store in Los Angeles but it is not sufficient. They must expand their market share via many distributors and agents. While enhancing the relationship with Creative Artists Agency, they should get bigger distribution to other important stores. Secondly, making the Moods brand different from other fashion products but still understandable is also essential. That means they must not only focus on their uniqueness (adding lore to clothes themselves) but also create more fun and less regional stories about clothes.Thirdly, they have to organize special fashion collections in America as much as possible. They also can use the image of colorful tractor as an association to inspire and make American customers unforgettable. Especially, Moods Boys must appear on American TV, magazines frequently†¦ because their impressive appearance affect directly to Moods brand’s awareness. Using celebrities to endorse Moods clothing also increase the customers’ associations, judgments, and feelings (Keller 2008, 305 ).Finally, based on analyzing American market carefully, their image should be adaptable to fit American style but still homogeneous in all countries. Expanding the women’s clothing line To conquer women’s clothing market, Moods should seriously take some actions. First, Moods should improve their products in term of designs so that their products are attractive enough to female customers. Currently, Moods have only two main designers who are specialized in designing men’s clothes while women’s clothes require different kinds of technical design.Hiring Project Manager Helen Marie Rod who had experience with some famous brands is a good step for expanding women’s clothing line. However, to diversify their product, Moods still need to hire extra designers who are experienced in designing for women. Second, for women’s clothes, the company should consider adjusting some personalities to fit female clothing market. They can keep their main moods that are fun and happiness, except â€Å"rock stars† and wild moods that are not considered favorable for majority of women.Third, because fashion shows are the primary marketing activity for the company and the shows are effective, Moods should continue this. However, to promote and increase awareness of the women’s clothing line, Moods should hold a fashion show particularly for women. They should also consider other types of advertising such as Internet or fashion magazines because those sources can easily access potential female customers. Fourth, in term of distribution, in the beginning, Moods can still combine products for male and female in same stores. Nevertheless, in future, they can divide the stores separately.Finally, yet importantly, Moods should consider selling accessories along with women’s clothing line because accessory is a very important part of women’s style. Moods may design their own accessory line or cooperate with other accesso ry brand that fits Moods’ brand personality. To conclude, Moods of Norway has many favorable conditions to succeed in American market and female clothing line. Based on Keller’s CBBE model (2008), we propose two marketing program investments to not only enhance the current brand position but also take advantage of potential opportunities to company’s expansion.By combining traditional style and contemporary tendencies, then applying proper strategies for brand building, Moods of Norway could be high successful in the competitive world of fashion. Appendix ———————– Good quality Nice style Medium-plus price points Mostly for men, 18 – 35 Music and artist style Clothing, Shoes, Eyewear Resonance Loyalty Attachment Feelings Warmness Fun Excitement Imagery Good value Trustworthiness Relevance Superiority Judgments Performance Salience Figure 1: Moods of Norway CBBE Pyramid

Learning process in behaviour Essay

Learning is a permanent change in behaviour caused by experience. The learner does not need to have the experience directly; we can also learn by observing others . It is an ongoing process. Our knowledge of the world is continually being revised as we are exposed to new stimuli and receiving ongoing feedback that allows us to modify our behaviour when we find ourselves in a similar position again Psychologists who have studied learning have developed advanced therories on the process of learning. Here we will discuss the two major approaches to learning; instrumental and classical conditioning. Classical Conditioning It occurs when a stimulus that elicits a response is paired with another stimulus that initially does not elicit a response on its own. A Russian physiologist , Pavlov introduced classically conditioned learning by pairing a neutral stimulus ( a bell ) with a stimulus known to cause a salivation to dogs ( he squirted dry meat powder). The powder was an unconditioned stimulus because it was capable of causing the response. Over time, the dog has learned to associate the bell with its meat powder and begin to salivate at the sound of the bell only. The drooling of these canine consumers because of a sound now has a linked to feeding time, was a conditioned response ( CR ). This basic of classical conditioning applies to responses controlled by the autonomic and nervous systems. When these cues are consistently paired with a conditioned stimuli such as brand names, we as consumers may feel hungry, thirsty or aroused when later exposed to brand cues. Conditioning effects are more likely to occur after the (CS) conditioned and  unconditioned ( UCS ) stimuli have been paired a number of times. Repeated exposures increases the strength of stimulus-response associations and prevent the decay of these associations in memory. Many marketing strategies focus on the establishment of associations between stimuli and responses. Behavioural learning principal applies to many consumer phenomena, ranging from the creation of a distinctive brand image to the perceived linkage between a product and an underlying need. The transfer of meaning from an unconditioned stiulus to a conditioned stimulus explains why made-up brands like Marlboro, Coca-Cola or IBM can exert such powerful effects on consumers. Operant conditioning Over the years behaviourist have carried out operant principals out of the narrow world of the skinner box and into the wider room of society. The use of the operant techniques to help people change unwanted, dangerous, or self-defeating habits in real world settings is called behaviour modification ( applied behaviour analysis ) Behaviour modification has had enormous success, behaviorist have taught parents to toilet train their children in only a few sessions etc. as you can see from everyday world behaviour modificaton is not a science but an art. Operant Conditioning : process of applying the law of effect to control behaviour by manipulating its consequences. Law of effect: behaviour followed by pleasant consequences is likely to be repeated; behaviour followed by unpleasant consequences is not 4 basic reinforcement strategies is use in operant conditioning; – positive reinforcement -negative reinforcement -punishment -extinction Positive reinforcement : the process by which people learn to perform acts leading to such desirable outcomes. Whatever behaviour led to the positive outcome is likely to occur again, thereby strengthening that behaviour by making a pleasant consequences contingent onto its occurrence. Negative reinforcement: Negative reinforcement is the process by which people learn to perform acts that lead to removal of undesired events or unpleasant consequence contingent onto its occurrence. Punishment: administrating of negative consequences or withdrawal of positive consequences that tend to reduce the likelihood of repeating the behaviour in similar settings Extinction: ceasation of previously established reinforcer that is maintaining a behaviour by removal of a pleasant consequence of its occurrence. Positive reinforcement can take many forms. One of the strongest is praise and recognition for the good work. It is good rewards management. It shifts the emphasis and energy of the manger towards a larger number of employees, rather than focus all the attention and time on poorer employees. If done correctly it can make all but the worst employees feel that the organization recognizes and appreciates their effort and contributions. If the desired behaviour is specific in nature and is difficult to achieve , a pattern if positive reinforcement called shaping can be used. Shaping is the creation of a new behaviour by the positive reinforcement of successive approximations leading to the desired behaviour. Negative reinforcement governs a good deal of our behaviour. Some people do  think that it is a reasonable way to manage people at work that is, employees who engage in undesirable behaviour should expect something to happen to them. But there are some difficulties with this approach. First it creates a tens environment ( difficult to work everyday where the main motivation is to prevent unpleasant outcomes ) secondly, relationships often deteriorates when superiors represent a constant threat to be avoided. There can be adverse side effects in using punishment. – An action intended to punish may instead be reinforcing because it brings attention -the recepient of punishment often responds with anxiety ,fear or rage -the effectiveness of punishment is often temporay, depending heavily on the presense of the punishing person or circumstances -most misbehaviours is hard to punish immediately thus resutingin the reinforcement of the undesired behaviour -punishment conveys little info Extinction is important and quite commonly used. This strategy decreases the frequency of or weakens the behaviour . The behaviour is not â€Å"unlearned†; it simply is not exhibited. Since the behaviour is no longer reinforced, it will reappear when it is reinforced again. Whereas positive reinforcement seeks to establish and maintain desirable work behaviour, extinction on the other hand is intended to weaken and eliminate the undesirable behaviour Law of contingent reinforcement states for reward to have the maximum reinforcing value ; it must be delivered only if the desired behaviour is exhibited . Secondly, the law of immediate reinforcement states , the more immediate the delivery of a reward after the occurence of a desirable behaviour, the greater the reinforcing value of the reward. Timing of postiove reinforcement; a) the continuous reiforcemnt schedule administers a reqrd each tie a desired behaviour occurs b) b) an intermittent or patila reinforcement schedule rewars a behaviour only periodically. – 4 varieties of partial reinforcement schedule – a) Fixed interval schedules b)Variable interval schedules c)Fixed ratio schedules c) Variable ratio schedules In general , a mange can expect that the continuous reinforcement will draw a desired behaviour more quickly than will intermittent reinforcement Steps in positive reinforcement program; @identify specific behaviour that are to be changed; must be accurate and reliably observed and then recorded. Behaviour should be measurable and observable. @ determine the links between the target behaviour, its consequences and stimulus condition leading to the beaviour) @develop and set specific behaviour goals for each person and target behaviours @recording process toward the goal @apply appropriate consequences; rewards, punsihmnets,extinction

PepsiCo Case Study Example | Topics and Well Written Essays - 2000 words

PepsiCo - Case Study Example Amidst these discussions, the paper will aim at answer several questions related to the company’s survival during global economic slowdown, its balance food portfolio, workplace culture and diversity and commitment of company towards environmental sustainability. It was ascertained that PepsiCo is the largest manufacturer and distributor of food and beverage in the United States and from its traditional business of soft drinks, the company has adopted a multi segment approach over the years. The present offerings of the company can be segmented in terms of variety of snacks, sports drink, juice, bottled water and cereals. The soft drink segment of the company includes Starbucks ready-to-drink beverages, Mountain dew, Sierra Mist, Sobe, Pepsi-Cola, 7UP, diet Pepsi and Lipton iced tea. The juice segment of PepsiCo comprises brands such as Naked Juice and Tropicana. The snack segment of the company includes brands such as Lays, Cheetos and Tostitos (PepsiCo, 2014a). The complete set of global brands of PepsiCo can be classified in three categories, namely, fun-for-you, good-for-you and better-for-you brands. Fun-for-you brands include basic savory products such as chips and cold drinks. Good-for-you brands are focused on delivering healthy choices that include vegetables, dairy products and fruits. Lastly, Better-for-you brands offer mostly low calorie food products that have low sugar and fat content (YouTube, 2011a; PepsiCo, 2014a; 2014b). PepsiCo is a global company and it can be naturally assumed that the company is susceptible to various social, economic and geo-political issues. Social factors comprise lifestyle and cultural aspects of consumers. PepsiCo is well-aware of its consumers’ preference which is significantly influenced by their lifestyle. Consequently, PepsiCo classified its products in three unique

Capital Punishment in the United States Essay Example | Topics and Well Written Essays - 750 words

Capital Punishment in the United States - Essay Example This basically translates into a government wherein the powers of the central (national) government are limited or restricted and in which the component states enjoy a certain degree of autonomy, sovereignty and self-government. In this form, the sovereign power rests with the people who elect their representatives. However, the component states that form the United States are bound by the Supreme law of the land, the Constitution. With that in mind, it would be necessary to state the degree of autonomy each state has in governing its respective territories and constituents. Each state has the three main branches of government, namely the executive, legislative and judiciary. The executive is headed by the Governor, while the legislative and judiciary are composed of State representatives similar to that of these branches at the national level. Each state has its own laws and each State Supreme Court has the power to create the judicial determination of issues of law on their own, subject only to the limitations imposed by the Constitution and the US Supreme Court. One of the limitations imposed by the U.S. Constitution on the issue of capital punishment is mainly enshrined in the Eighth Amendment, prescribing the use of cruel and unusual punishment. For around four decades now since 1976, the U.S. Supreme Court has held steadfast in its ruling that the death penalty does not violate the Eighth Amendment. Another key limitation is one wherein the U.S. Supreme Court overturned death penalty sentences in 19 states when it held that the death penalty could not be imposed on convicted murderers who were under the age of 18 at the time they committed their crimes. (Walker 2006) Thus, it can be seen that indeed each state has the right to determine whether or not a convicted felon should be executed, as long as the State law allows it, and the practice is in accordance with the limitations set on the National level. Therefore, various differences can be seen as to how State practice and legislation allows capital punishment.  Ã‚  

Primary Source Study Essay Example | Topics and Well Written Essays - 1500 words

Primary Source Study - Essay Example â€Å"The complete housewife or Accomplished Gentlewomen’s companion† is a cookery book written in eighteenth century by the author Eliza Smith. Originally published in 1727. It is not just a cook book from the history but also contains various medicinal prescriptions and home remedies handy in the case of any emergency and works as the first aid. The book was written clearly as its name indicate to provide assistance to the women of that time to improve their efficiency in cooking and making them competent and a complete gentlewomen because cooking was very essential and fundamental skill required by fine ladies of that time. Fixing a meal today is very simple these days but in colonial time’s it was an hours long affair until there was enough light to see in the kitchens and without any refrigeration all meals have to be cooked and seasoned in the same day(Heyes,2009) Eliza tried to show her confidence in cooking and food and every ones attitudes towards it in this book which is considered as the first cook book to be published in America. It contains collection of several hundred receipts of pastries, confectionaries, pickles, preserving meat, cakes, jellies, wines added with hundred of receipts of home remedies for minor ailments including syrups, ointments, elixirs etc. Through the book Eliza conveyed her own lives experience and knowledge to the other women of the society. Women are known to reveal their life’s stories through their receipes of food cleaning or medicinal remedies; it is the way of their communication. cMrs. Smith worked as a cook in upper class household and that is why she knew a lot about cooking and serving. She also criticized the male cook book writers and claimed that they hold their recepies secret from the rest of the public and stressed upon her female audience her past experiences in that regard.d In contrast to other cook book writers her work is much more competent unlike other amateurish writers wh ose work fail to show citations to quoted information (Allen,1999) .As it is considered as the first cook books it

Assignment in law (Legal Issues Relevant to the Quality of the Website Essay

Assignment in law (Legal Issues Relevant to the Quality of the Website and Indecent Images of Children, Invention Law, Expert Witness) - Essay Example Synergy Ltd, the company in which I am a systems manager does not want to be left out of the internet technology and its benefits. Therefore, the company has sought to develop a website in order to attract clients in the wake of the economic downturn. The website will provide relevant contact information, technical information, and a discussion group allowing registered users to discuss problems, and allow them to estimate the charge for recovering information. The company has sought the services of a developer to develop its website. There are legal issues that are relevant to the quality of website delivered by the developer and to protecting the company from problems. These issues include the following: private and security issue and legal liability issue. According to Baumer, Lyengar, & Moffie, (2003, p. 23), the issue of privacy and security is one of the main issues that surround creation of websites. Websites are crucial for storing and selling of information that benefits both the businesses and the consumers. However, there is a concern among businesses and consumers regarding their personal safety and privacy of their personal and other sensitive information. This concern is compounded by the ease with which information may be cross processed and collected from websites. In the United Kingdom, the issue of website security and privacy is covered under the Data Protection Act 1998 and Privacy and Electronic Communications Regulations 2003 (Defago and Bockanic, 2006, p. 205). These Acts requires that cookies should be signposted on the websites. In addition, they require that visitors of the websites should be allowed to refuse or accept their personal details to be collected and used in the websites. Also, the Acts requires that personal information that is collected concerning individual visitors should be used or processed in accordance to the principles and provisions set out in the Privacy Regulations and the Data Protection Acts. More importantly, these Acts seek to protect businesses in an event that commercial relationships become ruined, as was demonstrated in the case of Ashton Investments v OSJC (2006). In this case, OSJC (a Russian company) employed spyware to the computer system of its former business partner, Ashton Investments, to hack illegally private information relating to the litigation between them. In the light of these two Acts and the need to protect the business in an event of ruined relationship between the company and its business partners, the developer of the website should ensure that the website has a high level of privacy and security. In regard to the issue of legal liability, it is important to point out that the utilization of Wide Web has prompted businesses to venture in unexplored business frontiers. As such, they are more likely to be exposed to legal risks. This issue has been exacerbating by the fact that most laws relating to cyberspace in both criminal and civil dimensions are still in comparative legal infancy. The legal liability issues relating to websites are copyrights, infringement of copyrights, website development contracts, appropriation of names, and defamation (Baumer, Lyengar, & Moffie, 2003, p. 24). In addition to under the Data Protection Act 1998 and Privacy and Electronic Communications Regulations 2003, Digital Economy Act 2010 makes legal provisions for website and internet. The Act has provisions that seek

Examine Tran Anh Hung's Cyclo in the ways that the film deals with Essay

Examine Tran Anh Hung's Cyclo in the ways that the film deals with violence, capitalism and representations of gender - Essay Example In the small house where the boy lives, he is with his grandfather and his small sister who both works hard to ensure the family gets the basic needs. The poor peace enjoyed by the family comes under jeopardy when the boy loses the hired Cyclo culminating the change of his life and that of his sister. Through the influence of a poet who works for the Boss Lady, the owner of the Pedi-cab and the same person who stole it, the boy is introduced to crime and his young sister to prostitution. There is violence within the city and the boy is given harder tasks but he is spared from death despite failing to kill his assigned target as a result of a form of developed love that connects him to his deceased mentally retarded son. Capitalism leads to violence and gender oppression in Vietnam because of the failure of government institutions obligated with the role of running the nation. To effectively capture the themes depicted by the author, it is important to focus on a detailed analysis of two scenes presented in the film. The first scene is essential as it gives the audience a basis behind the young boy’s life as one of the main protagonists in the film. It is through his daily chores where the young boy is ferrying passengers in Saigon City where the mind of the young boy reflects on the voice of his deceased father. The voice is heard by the audience from the background advising the boy on the need to live a better life than that of his father. There is a tone of pity from the voice of the deceased father as he recalls how he left his son and daughter with nothing (0: 01- 6). Buoyed by the words of his father, Cyclo is determined to change the state of his life and that of his family. The idea is almost a reality after a short while where Cyclo with another person finds good news on the newspaper about sourcing for loans from the

Arguments about the critical period hypothesis Annotated Bibliography

Arguments about the critical period hypothesis - Annotated Bibliography Example The researchers were able to identify that this generalization is not completely true and that there are other factors involved. This research will be used to provide support for the opponent side of the argument that puberty and the age before puberty is the critical period to gain native like proficiency in learning a second language. In this research article the author provides a commentary and definition of an individual’s ability to speak a language in the same way a native user of that language speaks that language. In this article the author even states that the critical period hypothesis restricts the way researchers look at non-natives ability to learn a second language. This article will be used to define the concepts of nativelikeness as well as non-nativelikeness in relation to the usage of these concepts in the critical period argument. This research was conducted on Spanish subjects in order to identify the constraints they experience while gaining nativelike pro ficiency in learning a second language. The researchers were able to identify that there is a negative correlation between an individual’s ability to learn a second language with nativelike proficiency and age even once the critical period has elapsed. This study will be used to argue against the critical period hypothesis and it will be used to support the point that non-natives fail to develop nativelike proficiency in using a language before as well as after the critical period.

Women in mathematics,Science,and Engineering Essay

Women in mathematics,Science,and Engineering - Essay Example In this paper, the status and role of women in math, science, and engineering in Canada will be reviewed in order to determine how successful one of the most developed of such societies has been in its efforts. Canada was chosen as a focus for study because there is sufficient evidence in that nation’s research literature to make good comparisons between women’s standing and men’s standing in the relevant career fields. The paper will review the professional opportunities and challenges that women face in math, science, and engineering, as well as the political, economic, and social issues that impact on the role women play. The resource that will be used to review the relevant data will be a comprehensive report titled Women in Science and Engineering in Canada, produced by the Corporate Planning and Policy Directorate (CPPC) of the Natural Sciences and Engineering Research Council of Canada. Following the review of the information, a conclusion and recommendati ons will be offered regarding how successful Canada has been in promoting participation among women and what the nation can do to improve in its efforts. The CPPC indicates that only 3% of women in Canada have careers in the technological fields including sciences and engineering, while 10.5% of men have such careers (p. 29). Further, the workforce in those fields was made up, in 2004, of only 22% women, despite the fact that women hold approximately 40% of the Bachelor’s degrees given in appropriate fields of study (p. 30-31). Women have equal to higher unemployment rates than men, despite the fact that their overall numbers are less than a third of men’s within the relevant fields (p. 31). They are less likely to hold management positions, even among groups with similar levels of degree attainment (p. 32). In private and corporate enterprise research and development careers, their numbers of participation range from lows of less than 20% to highs of 25% regardless of degree levels achieved (p. 41). In the government research and development sector, where great efforts have been made to increase participation in the last three decades, women’s overall rates of participation have increased from 3% of the workforce in 1980, but they still stand at just 20% by 2009 (p. 42). Even in the public world of the higher academies, where the CPPC notes that â€Å"employment equity programs† have resulted in women’s participation rates growing at levels up to five times higher than that of men in recent decades, the highest level of women making up any particular discipline’s overall numbers of full professorships or associate professorships is less than one third. Most fields show that women hold less than 20% of such positions (p. 37). These figures hold across all age groups and degree groups, indicating that lower participation rates among women are a system-wide problem (p. 39). The CPPC summarizes that for the academies part icularly â€Å"the hiring statistics present a rather slow and steady improvement for women. There has been progress over the last decade according to the data†¦ but gender equality remains a distant possibility† (p. 39). Overall rates, including both public and private career groups, support these conclusions. The employment facts for women in math, science and engineering in both the public and private sectors, as shown in these and other figures, indicates that women are underrepresented. The CPPC considered a number of possible reasons why this occurs. One

Immorality of Excessive Gambling Essay Example for Free

Immorality of Excessive Gambling Essay Excessive gambling is immoral because it causes people to exhaust their resources on an activity with uncertain results which can result to bigger problems in the end. Those who gamble should practice moderation in their ways so that they will be able to avoid the possibilities of gambling dependency on one’s future and of drying-up one’s financial resources just to satisfy an earthly pleasure. Instead of going to casinos and playing card games on a regular basis, people should only do so as a pastime so that they can a lot most of their time to more rewarding activities that are certain to compensate for their efforts. If a person gambles too much, the tendency of the individual is to use most—if not all—of his financial resources just to satisfy his desire to gamble (Kusyszyn, 1984). An excessive gambler does not mind if the odds of winning are small compared to the odds of losing. Moreover, an excessive gambler no longer minds if the money he has gambled has already reached to amounts that are already way beyond the ordinary. The excessive gambler, therefore, is so devoted to spending a luxurious amount in the hopes of winning his bet which, if he did win, he will then again use to gamble. While the case of an excessive gambler is not always beyond repair, the damages that his deeds can inflict not only to himself but also to his family can certainly alter the course of their lives for the worse, if not the worst. For one, financial debt can never be far behind because an excessive gambler will find ways just to fuel his addiction—including loans either from lending institutions or other people. This will certainly affect the financial security of himself and of his family. Another thing is that excessive gambling can lead to loss of time for work and for the family. If the excessive gambler losses time for his work, there is a great chance that he will be losing his job which can cut-off his or his family’s source of income. The loss of time for the family is also negative consequence because it causes family members to lose emotional bond. If the gambler is a father, there is the risk that his children will no longer see him as a fatherly figure or, probably worse, they may reach the point where they will no longer miss his presence in the household while he is out in the casinos gambling. More importantly, excessive gambling is immoral because it takes away the opportunity for families to develop and grow in many ways. Instead of spending the money on gambling, the money could have been better spent on household furniture, on paying monthly bills, family vacation and other things that could have brought the family closer together. The latter options are certainly the better options to take instead of gambling too much. The omission of these good options in exchange for the worse option is certainly not a moral thing to do when the person could have just chosen the option that was primarily beneficial to everybody in the household and its future. From a utilitarian perspective, disregarding the option that maximizes benefits to the most number of individuals concerned is not the moral thing to do (Freeman, 1994). Thus, excessive gambling is immoral from a utilitarian standpoint. Aristotle’s philosophy of moderation suggests that human beings should avoid the extremes because the excess and the deficiency of anything are vices whereas the moderation of it is considered to be a virtue (Yu, 1998). The same principle can be applied to contemporary gambling. For example, an individual’s deficiency of playing slot machines in casinos or anywhere else where there ways to gamble is considered as a vice. On the other hand, spending too much time, attention and resources on playing poker in a Las Vegas casino is also considered to be a vice. The best option that should be taken is a moderate gambling practice because, according to Aristotle, the moderate way is the virtuous way which can lead to the good life. Instead of going regularly to casinos or spending more time in the race track than in the household, the excessive gambler should practice moderating his addiction. He can instead cut the time and money he is spending on his vices and devote more of them to his family. He can also choose to work harder in the office or spend more time with his children so that he will have less time for gambling. The bright side to that is that he becomes less of a person addicted to gambling while being more of a normal person at the same time. The point is not to siphon all of your time, resources and attention to gambling as it deprives you of some of life’s better activities. It does not mean, however, that the person should altogether abandon gambling. The thing is that gambling can still be a part of a person’s life, only that this time around gambling is no longer an addiction but rather a leisurely activity spent for pastime. In fact, moderate gambling can be a source of emotional bond for family members especially for the adult parents. For instance, a couple can decide to go on vacation in Las Vegas and spend a bit of time and money in a casino where they can play together for fun. If they lose, not much is lost because the primary goal was to establish more emotional bond together. If they win, however, their financial winnings can be considered as mere ‘bonuses’ to their primary intent. This perhaps best explains why gambling can also be a good deed so long as it is within moderate limits. It is easy to see and understand why excessive gambling is immoral. For the most part, it is a menace that tears down family bond and deprives people of spending their lives on better activities. Although excessive gambling is immoral, the moderation of gambling can still be considered as a good thing for it can also bring families closer together. References Freeman, S. (1994). Utilitarianism, Deontology, and the Priority of Right Utilitarianism, Deontology, and the Priority of Right. Philosophy and Public Affairs, 23(4), 313-349. Kusyszyn, I. (1984). The Psychology of Gambling. Annals of the American Academy of Political and Social Science, 474, 133-145. Yu, J. (1998). Virtue: Confucius and Aristotle. Philosophy East and West, 48(2), 323-347.

Theme Park Tourism Essay Example for Free

Theme Park Tourism Essay Domestic an International Tourism Economy, 303 Mihai Bravu Street, bl 18 A, sc B, ap 54, sector3, Bucharest, Email: [emailprotected] com, Phone 0744. 671. 291 Strutzen Gina 14 Alexandru Ioan Cuza Street, Voluntari, Ilfov, Email: [emailprotected] com, Phone: 0723. 212. 300, Romanian American Univerity, Faculty of Domestic an International Tourism Economy Theme parks are star players in the tourism industry, and play a special and important role in generating tourism demand. Theme parks are the main motivators for tourism trips to many destinations and core elements of the tourism product. Competition in the theme park market is growing also in terms of an increasing number of parks, but also relative to other uses of leisure. But in different areas, the theme park market in seems to be reaching its saturation point and the parks have to cater for visitors who are getting more and more experienced and demanding. Given these trends of growing theme park supply, environmental constraints and increasingly discriminating consumer demand, it can be concluded that theme parks, to survive in this competitive market, must optimize is, given an ever increasing number of parks and future trend of consumer behavior. Keywords: tourism, theme parks, development The theme park concept In general, theme parks can be defined as a subset of visitor attractions. Visitor attractions are described as permanent resources which are designed, controlled and managed for the enjoyment, amusement, entertainment, and education of the visiting public There are the main types of managed attractions for visitors: ancient monuments; historic buildings; parks and gardens; theme parks; wildlife attractions; museums; art galleries; industrial archeology sites; themed retail sites; amusement and leisure parks. Another definition of visitor attractions is regarded by specialists as â€Å"single units, individual sites or clearly defined small-scale geographical areas that are accessible and motivate large numbers of people to travel some distance from their home, usually in their leisure time, to visit them for a short, limited period of time†. Although this definition excludes uncontrollable and unmanageable phenomena the definition does imply that attractions are entities that are capable of being delimited and managed. The adepts of this definition consider four main types of attractions: features within the natural environment (beaches, caves, forests); man-made buildings, structures and sites that were designed for a purpose; other than attracting visitors (churches, archeological sites); man-made buildings, structures and sites that were designed to attract visitors and were purposely built to accommodate their needs, such as theme parks (theme parks, museums, waterfront developments); special events (sporting events, markets). These four types are distinguished by two aspects. Firstly, the first three types are generally permanent attractions, while the last category covers attractions that are temporary. Second, tourism is often seen as a threat to the first two types, and is generally perceived to be beneficial and an opportunity for the last two types. Managers of the first two types of attractions in general deal with problems caused by visitors, such as environmental damages and pollution, while managers of the other two types tend to aim to attract tourists, increase visitor numbers, and maximize economic input. The main features that distinguish theme parks from other kinds of visitor attractions are: †¢ a single pay-one-price admission; †¢ charge; †¢ the fact that they are mostly artificially created; †¢ the requirement of high capital investments. Theme parks attempt to create an atmosphere of another place and time, and usually emphasize one dominant theme around which architecture, landscape, rides, shows, food services, costumed personnel, retailing are 635 orchestrated. In this definition, the concept of themes is crucial to the operation of the parks, with rides, entertainment, and food all used to create several different environments. Examples of types of themes used in contemporary theme parks include history-periods, fairy tails, animals, water, marine and futurism. These themes are used to create and sustain a feeling of life involvement in a setting completely removed from daily experience. Most theme parks are isolated, self contained units. Furthermore, it needs to be noted that most theme parks are developed, targeted and managed as private sector companies, and are commercial enterprises. The world’s best known theme parks arguably are the Disney parks, such as Disneyland, Disneyworld and Euro Disney. The amusement parks, appeared previous the theme park concept, which were developed at the turn of this century and consisted of a mixture of entertainment, rides, games, and tests of skill provided at fairs, carnivals, circuses, and frequently they had an outdoor garden for drinking. Amusement parks were an important element of mass tourism in the pre-depression period. However, the World War II has strongly influenced the decline of the traditional amusement park. Many parks were forced to close down permanently, while others survived, on a reduced scale, into the 1950s or even beyond. Since the end of World War II the number and range of theme parks available to consumers has multiplied dramatically. The rise of car-ownership has increased mobility and allowed people to visit more isolated parks in their own countries that were previously inaccessible. Rising affluence has increased the amount of free time. Also, longer weekends and increased paid holidays have helped to stimulate the expansion in theme park visits. Furthermore, the growth of tourism in the past fifty years and the recognition of the economic benefits of tourism have led to the growth of purpose-built attractions, such as theme parks, specifically designed to attract tourists, and to encourage them to spend their money. Disney was the first to introduce a special and new style of parks around a number of themes or unifying ideas to sanitize the amusement park for the middle classes. The modern day techniques for reproducing landscape, buildings, and arte facts can create a reality in theme parks that has been previously the preserve of film and theatre. Through changes in transportation technology and social attitudes, downtown industrial and residential land has become redundant. For example, historic buildings are often inaccessible to the new scale of road, and historic buildings worthy of conservation are not always adaptable to new business practice. The current interest in urban space for leisure and the use of leisure as a generator for adaptation and renewal is significant. In marketing urban locations for new investment the quality of life is becoming identified with the quality of the leisure environment. During the 80’s and 90’s, theme parks began spreading around the world. While many developing nations are experiencing the entertainment of theme parks for the first time, the theme park growth slowed in the USA due to escalating costs and a lack of markets large enough to support a theme park. The development of theme parks over time has been different in every country, reflecting differences in a number of factors including: the level of economic development and the distribution of wealth; the transport system; the natural environment and built heritage; the national culture; the degree to which tourism is a matter of incoming foreign visitors rather than domestic demand. The tourism general environment of the theme parks The theme park and its total tourism environment need to be a place in which the entire array of physical features and services are provided for an assumed capacity of visitors. The tourism supply and demand market is the two sides that require close examination for theme park planning. Insight in market developments is necessary for taking a longer term perspective in theme park planning. The economic environment of theme parks The planning efforts of theme park are mostly directed towards improving the economy, because the economic impact of theme parks is generally positive including: increased direct and indirect employment, income and foreign exchange; improved transportation facilities and other infrastructure for tourism that residents also can 636 utilize; generation of government revenues for improvement of community facilities and services; the multiplier effect within the local and regional economy. Although improving the economy is an important goal, it will not be achieved unless planning for the economy is accompanied by three other goals, enhanced visitor satisfaction, protected resource assets, and integration with community social and economic life. For example, some theme parks use imported goods and services instead of taking advantage of locally available resources. Also, tourism can cause inflation of local prices of land, goods and services. The socio-cultural environment of theme parks The impact of theme park operations can bring both benefits and problems to the local society and its cultural patterns. A theme park in an area generates contact between residents and visitors. This can be problematic in areas where the traditional cultural pattern of the residents differs extremely from that of the visitors of a park. Also, when there is a substantial socioeconomic difference between the visitors and the residents this may cause a problem. For example, problems may include over crowding of facilities and transportation, over commercialization, misunderstandings and conflicts between residents and visitors because of differences in languages, customs, and value systems, and violation of local dress and behavior codes. Theme parks especially have peak attendance figures, and therefore the concentration of visitors in space and time is a major problem. On the other hand, tourism in an area may improve the living standards of people and help pay for improvements to community facilities and services if the economic benefits of tourism are well distributed. The psychically environment of theme parks Theme parks’ environmental impact is mostly negative and a cause for concern. As theme parks have been designed specifically to accommodate the modern visitor, the environmental impact of theme parks can include visual pollution like unattractive buildings and structures, and large unattractive car parks. The space occupation of parks is enormous and mostly involves destruction of parts of the natural environment. Other environmental problems are air and water pollution, noise, vehicular and pedestrian congestion, and land use incompatibility. Therefore, an essential element of theme park planning is determining the carrying capacities or use saturation levels of the area. The transportation of the theme parks Passenger transportation is a vital component of the theme park system. Theme parks have a relationship with transport systems in a number of ways: The transport networks make theme parks physically accessible to potential visitors and therefore are an important factor in determining the number of visitors a theme park is likely to attract. The e existence of major theme parks and attractions leads to the development of new public transport services to meet the demand of visitors. The transport is also important within destinations to make travel between theme parks and attractions and between attractions and services as easy as possible. The modes of transport can often be an attraction in themselves with passengers being encouraged to see using them as a type of special event. The novel methods of on-site transport are used to move visitors around the theme park in ways that will add to the enjoyment of their visit. The planning of inter modal transportation centers is needed for domestic local, as well as outside, visitor markets. The infrastructure of theme parks In addition to transportation facilities, other infrastructure elements include water supply, electric power, waste disposal, and telecommunications. These components are usually planned by the public sector. Even though private and independent decision making are valued highly by most enterprises in all tourism sectors, each will gain by better understanding the trends and plans by others. The public sector can plan for better highways, water supply, waste disposal, when private sector plans for attractions and services are known. Conversely, the private sector can plan and develop more effectively when public sector plans are known. Facilities offered by the theme parks Accommodation, hotels and other tourist facilities, provide services so that tourists can stay overnight during their travels. Other facilities necessary for tourism development include tour and travel operations, restaurants, retail 637 outlets, souvenir shops, financial facilities and services, tourist information offices, public safety facilities and services of police and fire protection. A theme park and its environment need to be planned in such a way that the entire array of physical features and services is provided for an assumed capacity of visitors. It is important in planning the services businesses to realize that they gain from clustering. Food services, lodging, and supplementary services must be grouped together and within reasonable time and distance reach for the visitor. The institutional environment The institutional elements need to be considered in planning the theme park environment. From national to local governing levels, statutory requirements may stimulate or hinder tourism development. For example, policies on infrastructure may favor one area over another. Also, the administrative laws and regulations can influence the amount and quality of tourism development in a particular area. Policies of the many departments and bureaus can greatly influence how human, physical and cultural resources are applied. The development of theme parks The theme park market worldwide has grown dramatically during the last decades. For example, in the USA (where most of the theme park trends originated), theme parks have more than 200 million paid attendees each year. This strong consumer demand has resulted in the development of many parks. These parks are not only growing rapidly in size and importance, but also are investing substantial amounts in new entertainment and facilities, and extending their services into relatively unexplored areas such as catering and accommodation.. Also, Asia is the theme park market for the new millennium. Even more, several Asian cities, like Bangkok, Singapore and Kuala Lumpur, want to become ‘tourism hubs’, and theme parks are central to these plans. Although in the Asian countries a shift from hopping centers to theme parks can be seen, the opposite can be observed as well indicating a growing role of retailing in existing theme parks. The relationship between merchandising and theme park visits clearly has potential for further growth, and the advantages of stimulating this demand are becoming increasingly recognized by theme park operators. They are racing to obtain more profits out of their rides, activities and exhibits by linking rides to merchandise and placing goods at spots where visitors are most likely to buy, and that is close to the key rides, activities and exhibits The objective is to give people a part of the park to take home and share with others. In Europe most theme parks were built in the last 25 years. First, theme parks were more a Northern Europe phenomenon, but recently, several regions and countries in Southern Europe have supported the growth of theme parks as an attractive option to increase economic input. Due to all these new parks built, the theme park market is saturating. Consequently, the competition in the European theme park market is growing. Not only in terms of the growing number of new other parks, but also due to other uses of leisure time and discretionary expenditure such as home-based entertainment systems. Managers of large theme parks are concerned about the scale of the investments required to add new exciting rides, activities and exhibits to their product. Especially, because a golden rule is that a theme park every year has to expand their park with a new attraction, to attract the required level of visitors European theme parks invest in average twenty percent of their turnover on new or better rides, activities and exhibits. Theme parks challenges The first challenge for theme parks managers is to integrate the elements in the park itself with all the elements defining the theme park environment in the theme park development plan. For example, theme parks cannot function without transportation possibilities to bring the visitor to the park, or food supply or accommodation to support the visitor’s stay. Planning a theme park requires significant public private cooperation. More and more public governments turn to the private sector for the provision of services and the production of new products However, in order for such processes to run smoothly in theme parks, greater understanding of the roles of both sectors is needed. All private sector players on the supply side of the theme park environment such as, attractions, services, transportation, etc., depend greatly on investment, planning and management policies of government. Conversely, governments depend on the private sector for many tourism activities and responsibilities. Therefore, cooperation between the public and private sector is essential. 638 Another characteristic of theme parks is that their demand is highly seasonal. For theme park planners seasonality effects mean that they need to plan the facilities in such a way that whatever season or number of visitors in the park, the visitor experiences in the park are optimal. Also, when demand for rides, activities and facilities fluctuates during the day this can cause problems for the park, such as congestion and time specific peaks at the rides, activities and facilities. For theme park managers, capacity planning and routing is therefore an important task to deal with these problems. For example, to optimize the visitor streams in the park and to minimize waiting times at the activities. Another characteristic is the fact that theme parks face high fixed costs and low variable costs. This means that the costs per visitor in the low season, when there are only few visitors in the park, are much higher than in the high season, especially if the quality of the visitor experience has to be maintained. Furthermore, each year parks require high investments to add new exciting attractions to their product to attract the required level of visitors At the demand side, theme park planners may rely on marketers to actively try and manipulate tourist demand, by price differentiation across seasons, special rates for early bookings and bundling of services and visits over time or with other tourist facilities in the region. Similar to other tourist attractions, theme parks first and foremost provide enjoyment to their customers. This implies that theme park managers face especially strong demands from customers for new and exciting innovations in their services. Special strategies need to be devised to deal with tourist variety seeking. Also typically a diverse number of services within a park is required to promote repeat visits and to cater for different members of visitors groups as seniors and children) and for different segments in the tourist population at large. This has important implications for theme park planning in terms of location and type of activities that should be introduced and supported. Detailed consumer information often is essential to meet these consumers’ requirements. The costumers requirements place special demands on theme park planners in terms of: meeting environmental standards imposed through (inter)national regulations and local communities, by increasing demands in terms of landscaping and design, and financial responsibilities in terms of managing large areas of land which need to be bought, leased or rented depending on the organization’s financial management strategy. Another challenge facing theme park planner is that planning a park requires special skills in terms of combining creative and commercial abilities. Theme park design is crucial in determining the success of a park. In terms of design, several different levels can be distinguished. First, rides, activities and exhibits have to be designed attractively and effectively both in terms of initial appeal and usage. Second, landscaping and urban designs are required to integrate the different single facilities into a whole based on the selected theme for the park. And finally, activities and services need to be arranged that can support and increase consumer experiences of the physical elements in the park. There also are some more general features of the theme park product that are shared with other services and that are a challenge to theme park planning. Meeting consumer demand must be done however without compromising environmental and socio-cultural objectives. Because the theme product is consumed and produced at the same time, the service must be right the first time. Therefore, adequate theme park planning is highly critical for optimizing the delivery of the theme park product to the consumer. The final challenges facing theme park planners are created by the theme park market. There is a growing competition in the theme park market, with an ever increasing number of parks and many parks expanding their activities. Even more so, the tourist demand market is facing demographic changes in the form of agreeing population, economic changes that lead to tighter family time budgets because of an increasing number of double earner households, and the introduction of new technologies such as multimedia entertainment that compete directly with the traditional theme park market. Knowledge of potential market origins, and interests, habits and other travel characteristics of the population is a necessary but not sufficient condition to plan the several components of the supply side. It is important for the parks to know how consumers think, and what makes them visit or not visit attractions, and when they want to visit a park. Also, for theme park planners, an estimate of peak visitor volume is essential to the planning of every feature of the theme park, parking, attractions, exhibits, toilet facilities, tour guidance, food services and souvenir sales. 639 It can be concluded that the challenges theme park planners face ask for planning methods that can integrate the different components in the planning processes within and across various levels of planning. References : 1. 2. 3. 4. 5. 6. 7. Clave, Clark, Global theme park industry, Cab International, 2007; Goelder, Ch. , Tourism – principles, practices, philosophies 8th ed. , Edit. John Wiley Sons, SUA, 2000; Wright, Godwin, The Imagineering Field Guide to Magic Kingdom Park at Walt Disney World Disney Press, 2005; www. themeparkinsider. com www. amusamentparks. com.

Analysis of Young People’s Buying Behaviour

Analysis of Young People’s Buying Behaviour 1.0 Introduction In a very conservative and traditional context, businessmen used to focus on the consumers lying between the age group 30 and 45. However, things have changed in the last two decades, in the sense that more and more young people are entering the markets as potential buyers (Michman et al., 2003). One simply cannot accept the fact that consumerism and the material aspects of life are confined merely to the older generation. Actually, the young people of today are much more in tandem with the varied aspects of consumerism and materialism. In this context, it has become imperative for the businessmen to understand and have a pragmatic insight into the buying behaviour of the young people, so that they can target their marketing strategies and business plans as per the needs and aspirations of this potent and influential consumer segment. It is a must for the businessmen to understand as to how the young consumers perceive and value their products and services. Realistically speaking, th e more competition oriented and proactive businessmen are already in the process of narrowing down their focus on the young consumers. Yes, to a great extent, the young people of today are more receptive of and vulnerable to varied promotional and advertising approaches (OShaughnessy OShaughnessy, 2003) . Also, the youth in the current times does have an access to disposable income, which it prefers to spend on luxury and consumer goods. Still, this in no way justifies the utterly simplistic conclusion that the young consumers are sitting ducks. Actually, the young consumers are not merely lured by the expensiveness of a product, commodity or a service. The young people, like any informed consumer segment, do intend to desire value for money and are open to only those products and services, which add to their sense of well being and individual identity (Simpson et al., 1998). With the rise in the numbers and purchasing power of the young consumers, the businessmen not only need to know about this consumer segment, but must also put in efforts to orient their business strategies and promotional activities, as per the expectations of this consumer base. 2.0 Mega Trends Shaping Young Consumers May sound strange, but, the expectations and aspirations of the consumers in every age and time tend to change and alter? Each age has its own concept of individuality, family, identity and social status, and the preferences of the consumers do respond to these mega trends. 21st century being the age of information and the internet, the young people of today should not merely be expected to be cognizant of the mega trends unravelling in their age, but also that they being young are more likely to suit their buying preferences in consonance with these rampant trends (Manolis, 1999). Businessmen who are oblivious of the mega trends influencing the young consumers are more likely to be left behind in the race for survival and sustenance (Rotfeld, 2001). In that context, it will be really interesting to touch on the mega trends to which the young buyers of today are exposed to. 2.1 Fading of Age Barriers Changing consumer values are influencing the buying behaviour of young people. So it is necessary for the businessmen to understand as to what ticks the contemporary young consumers. The consumers of today have an age defying approach towards consumption (Fine, 2002). People no more consider age to be a marker of personal identity. On the one side the consumers affiliated to the older age groups are getting more open to the products designed and marketed with the young people in mind (Lancaster Reynolds, 2005). On the other side, in case of young people, not only their buying power has considerably increased, but they are being extended a greater autonomy, as far as their buying decisions and aspirations are concerned (Roberts, 2002). Todays young consumers acquire brand awareness and develop brand loyalties at a very nascent stage (Lunt, 2002). So, the businessmen who are cognizant of this trend can expand their customer base, by altering their marketing and promotional strategies, so as to make them age neutral and focused more around the values and aspirations that are common to all age groups. This way then can reap double benefits from their advertising investments. They can woo the young people, without alienating their mature consumer base. Any businessmen who is competition minded simply cannot afford to ignore the trends shaping the buying behaviour of the young buyers. 2.2 Health and Fitness Going by the augmenting trend towards fitness and mental well being, the young consumers today are immensely health conscious (Iacobucci, 2001). The young buyers have a holistic approach towards consumption and do believe that physical fitness and mental well being are of paramount importance. It is not a wonder that most of the advertisements one comes across in media publications and broadcasts feature young and healthy people with a positive and fun loving approach towards life. Businessmen do need to take cognizance of this trend, actively moulding the buying behaviour of young people. Today, a significant number of young consumers in Europe and United States believe that their consumption patterns should be such that, they should insulate them against the life style diseases (Sirgy Samli, 1995). Consumers groups are increasingly taking steps and measures to assure that the vendors and companies adhere to the established health standards and regulatory norms (Mazis Raymond, 199 7). Hence, the most logical conclusion will be that a businessman who chooses to target this trend towards health and convenience and alters ones manufacturing and promotional strategies to highlight this trend is bound to reap manifold benefits and profits. On the contrary, ignoring such consumer aspirations or simply failing to highlight them, are bound to alienate young buyers, who may then chose to transfer their buying potential to the businesses that are more sensitive and responsive to their expectations and needs. 2.3 Changing Family Values One more trend that is impacting the buying behaviour of young people and of which businessmen need to take cognizance of is the changes in the life stage cycles and family structures in the modern society (Dizard Gadlin, 1990). Though it is a fact that most of the young people do prefer to stay in their nuclear families, but there exist a significant proportion of young buyers who prefer to leave their families and live alone, on their own. Also the young people of today prefer to spend a significant part of their lives as singletons (Nathan, 2007). Hence, this trend is destined to shape the buying behaviour of young people. They are more likely to prefer products and services that are not manufactured, packaged or priced with the family consumer in mind, but are rather customized as per the requirements of the single young people. Businessmen do need to keep an alert watch over the altering social trends and must customize their service procedures, manufacturing plans, packaging s trategies and pricing policies, with an eye on the mindset of contemporary young and single buyers (Alhabeeb, 1999). May, sound funny, but good businessman by necessity needs to be a demography and sociology expert. It is next to impossible to attract the young buyers, without having an insight into the social and cultural trends that shape their buying behaviour. 2.4 Time Constraints The young people of today, including the young women are career oriented and do not have the time and patience to indulge in elaborate household chores and responsibilities. The time at the disposal of the young people of today is more scarce and dearer then what it used to be two decades ago. In every aspect of life, be it fitness, entertainment, personal grooming, nutrition, etc, the young buyers place a high premium on convenience and economy of time (Michman Mazze, 2001). The entire fast food industry is to a great extent dependent on the patronage of young buyers, who do not have the time and patience to wait long for elaborate meals. So, if an enterprising businessman who is aware of this trend towards convenience and could offer products and services that could extend the desired benefits while assuring convenience and economizing on time, is destined to own a booming business. 2.5 Mixing of Gender Roles The other thing that is bothering the young consumers of today is the fading of the gender roles (Fulton Maddock, 1996). Just two decades ago, the varied aspects of Western culture, be it education, cinema, media, arts, etc tend to focus on defining as to how a boy or a girl should look or behave like. However, the role models available to the contemporary young buyers are oft gender neutral. The young women of today by necessity are required to develop male attributes like assertiveness, aggressiveness and confidence (Fulton Maddock, 1996). Similarly, the young men in the contemporary Western society exhibit female attributes as being conscious about looks and personal grooming, dieting to improve health and fitness and spending more time at home and not being averse to indulging in household chores and responsibilities (Fulton Maddock, 1996). Thus, the type of products and services that the young buyers of today prefer to subscribe to are definitely not the same that they used b e just twenty years ago. Businessmen need to learn from this shift in the buying preferences of young people and must respond appropriately. 2.6 Need for Connectivity In the modern times, marked by high divorce rates, breaking families and loosening of social bonds, young people do look for products and services that fulfil their need for connectivity (Roberts Foehr, 2008). If this is not so, then how can one explain the success of social networking platforms like Facebook and Twitter (Tassel, 2006). The revolution in telecommunication technology could also be attributed to the need of the young people and aspiring professionals to remain connected. At an emotional level, young people tend to cherish business organizations, products and services that endow them with an opportunity or a portal to bond or connect with their friends, loved ones and likeminded people. Therefore any business aspiring to be a rage amongst its young clientele simply cannot afford to overlook this fact. Businessmen determined to influence and convert the young people need to add a connecting element to their products and services. Varied mega brands like McDonalds and St arbucks, to a great extent owe their success to their ability to create venues where young people can feel comfortable to mingle with the people they like. So the businessmen of today are not only required to know about the buying habits of young people, but are also required to be able to think like their young clients, at least conceptually if not intellectually. 2.7 Redefining of the Concept of Luxury Most of the aware and astute businessmen do know that as far as the markets for young people are concerned, they are witnessing a new egalitarian trend in the demand for luxury goods (Eun-Jung, 2008). Just three decades ago, the young people affiliated to different socio-economic strata desired different goods and products. However, today it is not the same. With the rise of the urban middle class, most of the young people hailing from middle class families demand and desire the same commodities as enjoyed by their young counterparts (Eun-Jung, 2008). The premium brands have already taken a hint from this upcoming trends and have started coming out with product ranges that are affordable to their low-income or middle-class young customers (Eun-Jung, 2008). The young consumers of today across all economic segments seek products that extend to them, comfort and indulgence. No more the notion of luxury or comfort is regarded as an attribute that is affordable only to the rich. The democ ratization of education and professional training has created a new breed of young professionals, who may not afford a personal Jet or a Limousine, but when it comes to their culinary preferences, entertainment avenues and the gadgets they possess, they are not very different from their rich friends. Any businessmen simply cannot ignore these socio-economic developments. If one does so, then one will soon lose to the competitors who are shrewder at deciphering socio-economic trends. The young consumers are more than ever ready to look for new experiences and qualities in the products and services they avail. Besides, courtesy the onset of globalization, the young consumers are also immensely willing to try exotic products and services from faraway locations and countries around the world (Lukose, 2005). It would certainly not be too exaggerated to claim that it is the young people who are the primary trend setters in the contemporary markets, and any businessman oblivious of the immense power of young customers in the modern economies, simply could not hope to do well or eventually survive. Look at any new innovation or any new product, be it the Apples iPhone or iPad, first of all it was introduced and tested on the young buyers, before it was targeted to the more mature users (Kahle, 2008). Besides, considering the logical conclusion that the young buyers are likely to stay in the markets for a longer time, it makes sound business sense to convert them while they are young and hence relatively more impressionable. Also, the well connected young people do have a tendency to spread the news about the products and services they like. Hence, understanding and targeting a young clientele assures ample word of mouth publicity and free promotion. 2.8 The Advent of E-Commerce E-commerce is a natural outcome of the information revolution and the ubiquity of the internet usage. Businessmen opting for e-commerce oriented retail or owning online companies would commit a great blunder if they ignore the buying behaviour of their young clients. However, luckily, most of the e-commerce entrepreneurs do have a fair notion of the obvious advantages that a young customer base offers to an online company. Todays young people are to e-commerce what their parents were to cable television. Yet, unlike their parents, they constitute a market that still remains largely unexplored, going by the dearth of astute e-commerce entrepreneurs (Siegel, 1999). First and foremost, 16-30 years old constitute the largest chunk of the people who regularly use internet and go online (Rosen, 2001). Not to say, these young customers do have money to spend and also the discretionary power to freely decide about the products and services they need to avail (Rosen, 2001). A businessman if m anages to attract a tiny fraction of the purchase power at the disposal of the young surfers, it would amount to millions of green backs. However, if the e-commerce entrepreneurs lack an insight into the buying behaviour of the young customers, their websites are as good as an ugly picture on the wall. For example, very few businessmen know that young buyers who purchase online do not like to be overwhelmed with options (Youn, 2008). They desire to choose from a small collection of well selected product variations. May sound surprising, but the wired generation is also well aware of the leverage that online product selection and purchase endows them with and hence the uninformed businesses may often commit the mistake of testing their patience. The good thing is that the young online buyers are mostly willing to extend personal information in exchange of freebies (Youn, 2008). Yet, on the other side they greatly detest it if their vendor is not transparent and straightforward. Also, these consumers are very intolerant of poorly executed websites. Yet, they can easily be attracted by offering small incentives. So, in the realm of e-commerce, the crux of the game is to have a grip over the buying behaviour of young people. 3.0 Conclusion The generation X of today differs from its predecessors in the sense that it has the money to spend and the autonomy to make business decisions. Any worthy businessman aspiring to survive and grow simply cannot afford to overlook the purchasing power and buying behaviour of young consumers. Not to say, understanding the behaviour of young buyers is not as simple as it sounds. The buying behaviour of young people of today is an outcome of a wide range of mega trends that are influencing and shaping their consumption decisions. Therefore, the best approach for a successful businessman or a company is to keep a keen eye on the changes in the buying behaviour of young people and the trends that lie behind these changes. Young people constitute a very flexible and malleable market, and require a lot of patience and understanding on the part of potential sellers.

Learning Theory Essay -- behaviorism, social learning, cognitive learn

Learning is defined as a, "relatively permanent change in an organism's behavior due to experience" (Myers, 2010). The purpose of this paper is to present a critical analysis of the different theoretical approaches and explanations for learning through an examination of the theories of behaviorism, social learning and cognitive. I will investigate the principles and postulates of each theory, their strengths and their weaknesses. It is my belief that because each theory is best applicable to varying types of learning, it is best that a combination of each is used to provide the most complete learning experience. Behaviorism is a theory that focuses on objectively observable behaviors, while discounting mental activities. Behavior theorists thus define learning as an observable or quantifiable change in behavior through the "universal learning process" known as conditioning. There are two types of conditioning, classical and operant, each of which yield a different behavioral pattern. Classical conditioning, also referred to as, "Pavlovian conditioning," is a type of learning in which an organism learns to associate two stimuli: the conditioned (an initially neutral stimulus) and the unconditioned (a stimulus that routinely triggers an unconditioned response). If the conditioned stimulus accompanies the unconditioned stimulus, one will eventually learn to elicit an anticipatory and preparatory conditioned response in the presence of the conditioned stimulus alone (p 228). Although the ideas of classical conditioning were incomplete, "if we see further than Pavlov did, it is because we stand on his shoulders." (p 235) He provided us with a type of learning that is virtually applicable to all organisms dur... ...ent can take place of what is happening, and whether it is positive to enlarge the students' contributions in learning from life, thereby reducing the adaptive role of the teacher. To seek a best way to structure learning runs the risk of imposing conformity on what should be a rich and diverse experience. As you can see, each theory has its positive and negative aspects, which is why I suggest a pragmatic approach that considers both the learner and the subject matter at issue and then opts for the approach -- classical/operant conditioning, social learning, cognitive, or a combination -- that best suits that particular learning experience. Works Cited: Myers, David G. (2010). Exploring Psychology, eigth edition. New York: Worth Publishers. Rabinowitz, B., Siegel, Dr. S. & Spear., Dr. N. (2004). Class tapes: COCR958 The Science of Psychology.

Select Two Short Stories by Sir Arthur Conan Doyle which you Believe :: Free Essay Writer

Select Two Short Stories by Sir Arthur Conan Doyle which you Believe are Particularly Effective Examples of the Detective Fiction Genre. Sir Arthur Conan Doyle uses many literary devices to convey an impression of suspense and mystery. To do this, he uses a proven formula in all his stories which the readers find effective. He was successful because his stories dealt with the relevant problems of that time such as; inept policing, Jack the Ripper, opium dens, and so Sherlock Holmes was the antidote and exactly what everyone needed, he was an extremely well-developed character. It was early days of the genre and so people didn’t know what to expect, it was a totally new read and many enjoyed it. Doyle’s stories dealt with known and familiar locations and issues such as the role of science being true and not superstition or religion. It was very successful in the late 19th century and early 20th, but some people today say that it has slow moving and two-dimensional plots. This may be due to the obsession of technology today or the relationship between violence and the genre today. The two stories I will be exploring in depth are, ‘The Cardboard Box’, and ‘The Speckled Band’ and there will be references to other stories as well. I will be comparing the features in the stories and exploring the style of Doyle and the detective genre and why it was so successful. To ensure that the mystery itself is properly described, no detail is left out and this creates vivid images. The details that Doyle puts across are not softened in any way and this makes the story seem more believable. He goes to great lengths to describe everything so that a full picture can be constructed without leaving anything to the imagination. The Cardboard Box is about a mystery where two ears are sent to a lady and Holmes has to find out whose ears they are and why they were sent to the lady. The story starts with Watson and Holmes in conversation with reflects their friendship for each other and in most stories they are shown to be loyal to each other. They read an article in the newspaper about Miss Cushing who receives a parcel with â€Å"Two human ears, apparently quite freshly severed.† Holmes goes to see Miss Cushing and they talk about the mystery. â€Å"That is my trade†, shows the arrogance of Holmes which is shown in nearly all the stories. Holmes does his investigating with Watson at his side. He finds out all the information he wants from Miss Cushing.

Communism Essay -- Communism Essays

In the beginning Communism seemed to the people of Russia as a utopian ideal. The promise of the elimination of classes, of guaranteed employment, "The creation of a comprehensive social security and welfare system for all citizens that would end the misery of workers once and for all." Lenin's own interpretation of the Marxian critique was that to achieve Communism there would first have to be a socialist dictatorship to first suppress any dissent or protest. Through coercive tactics this new government seized power and in 1917 Lenin came to power. Under his "rule" Russia underwent radical changes in it's economic doctrines adopting a mixed which was termed the New Economic Policy, also referred to as NEP. This economy called for some private ownership of the means of production, but the majority of industry was made property of the people, which meant the majority of the means of production was controlled by the government. Lenin's government made many achievem ents. It ended a long civil war against the remnants of the old Tsarist military system and established institutions in government. During this period, censorship and the subordination of interest groups such as trade unions was imposed to stop dissension and increase conformity to the new government policies. After Lenin's death in 1924, Joseph Stalin quickly gained control of the Communist party and the oppressive reforms started by Lenin were continued and at length became completely totalitar...